23rd of September will be remembered as a historical day in Pwani’s milestones and Kenyan FMCG market at large!
Ever heard of a bar soap that contains washing powder and fabric softer all in one bar soap? No? Introducing Whitewash Extra! The 3 in 1 laundry bar soap.
The latest Pwani ‘baby’ Whitewash Extra was launched at the world at the Travelers Beach hotel where 300 invited guests witnessed the unveiling of this revolutionary new soap brand into the Kenyan market. Pwani associates from all corners of the country were hosted to a weekend long of engaging activities at this luxurious Mombasa holiday resort hotel.
Led by the commercial director Rajul Malde, this revolutionary new bar soap was introduced to the world as the first laundry bar that contains detergent powder and fabric softener!
Whitewash Extra is unique in its forming ability since it contains detergent powder which are visible on the bar soap as blue speckles. When these speckles or Vingarishi are released in water, a forming reaction is caused in either soft or hard water. This form helps in loosening and lifting of dirt particles on any fabric. Further to this, Whitewash Extra contains fabric softer which leaves clothes soft and feeling fresh due to the soft scent that is incorporated in the soap.
What does all this mean?
- Save money– because one no longer needs expensive detergents or fabric softeners in their routine laundry processes
- Save water– as you only need 2-3 buckets of water to launder clothes.
- Save time– no need for a pre-soak with detergent. With Whitewash Extra, all the traditional elements are incorporated in one soap thus cutting time spent on laundry by half!
As if this was not enough, Pwani appointed a reknown comedian, Timothy Ndegwa AKA “Njugush” to be its brand ambassador.
All this was witnessed by Pwani trade partners, customers and employees who were indulged in the Pwani Life and uplifting games on the scenic pwani beaches where their inner spirit child was released.