Salit is triple refined, cholesterol free vegetable cooking oil in the Pwani’s list of edible oils brands. The brand was launched in 1998 in 10l and 20l packs. In 2008, Pwani Introduced in consumer packs ranging from ½, 1, 2, 3 and 5litres.
Over the years there have been major changes on the packaging including the jerry can, label and cap. Pwani Oil is known in the market as a leader in innovation and this is enabled by our need to constantly meet consumer needs gathered through research. In line with this, we developed the New Salit in a ‘lady like’ shapely jerry can fitted with a non-drip spout which helps in precision pouring. This spout is technologically created such that it would save upto 6% of oil that would otherwise be spilled while in usage.
On the 13th of May, the new Salit was launched at the Nyali Beach Resort in Mombasa.
The chairman, Ramesh Malde hosted guests for a dinner event where the full range of the new look Salit was unveiled.
This was an activity filled day where among the guests invited were customers who came from all regions in Kenya.
The guests were given 5 star VIP treatments whereby they visited the two factories based in Jomvu and Kikambala. They were given indepth manufacturing process of Pwani range of products. Guests also visited iconic sites in Mombasa to get an intimate feel of the coast.
The main event was held at a dinner function where the Commercial Director Rajul Malde addressed the guests.
Guests also included those in the 4th Estate, who captured significant moments throughout the event.
This great day was marked with other funfilled entertainment segments.